Internet Marketing

Internet Marketing is essential for your business website to succeed in returning profits. There are several different ways to market your website on the internet all very effective. Depending on the needs of your company and the nature of your products some may be better than others or a combination of services may be the best way to go.

SEO

SEO or Search Engine Optimization. - Refers to getting your website listed in organic results which are keyword positions that search engines display on their results pages below or to the left of their "sponsored listings"

Our company believes that this term is overused and misused to the point where it has lost its true meaning. Too many people have been ripped off by "SEO Companies" claiming to get a site "in the top 10 of Google" Truth be told to be in the Top 10 organic results in Google for any keyword phrase which will make you any real money takes years of focused deliberate campaigning. It doesn't happen over night, it doesn't happen in a month...

That isn't to say that SEO is dead, we prefer to refer to the process as Organic Search Marketing. By utilizing methods such as Content development, industry networking, QUALITY link development, and building authority for your site we can place you in some very good positions to bring you highly targeted traffic. We aim to get you traffic from places where people actually want to buy your product.

PPC

Pay Per Click. - Refers to advertising where your ad is placed in "sponsored listing" section of major and minor search engines. Each time a visitor finds your site interesting and clicks through you are charged a fee per click.

This is a time proven method of advertising on the web. PPC campaigns are usually very effective, even for the company manager who has little to no experience in internet marketing. However, PPC campaigns can get time consuming and expensive if not monitored and optimized properly. This is where we come in. We will develop a PPC campaign for your website which targets extensive keyword lists which are optimized to keep your budget low and your clicks high.

Flat Rate

Just like in traditional advertising mediums on the internet there is flat rate advertising. You pay a monthly, yearly, or weekly fee to have your ad placed on relevant web sites and portals. This method is only effective if you have a decent way to track if those ads are selling your product. There are many ways to do this including click tracking, customer querying and referral tracking. We can set you up with a tracking plan that will help keep your costs low by clearly detailing the effectiveness of your campaign.

Email Campaigns

Email is a great way to keep in touch with your customers or potential customers. Insite Design Co. Can help you develop an Opt-In email campaign for your company. Whether its newsletters, coupons, holiday greetings, sales announcements we can help you reach your customers.

Directories

Directories such as Yahoo Directory bring traffic and organic link relevance to your website. We have several Directory Submission Plans which will quickly bring you traffic and relevancy to your website.